Mobile has turned out to be shoppers’ first choice for browsing and buying. According to IBM Watson Trend 2015, mobile accounted for 57.2 percent of all online traffic and 36.2 of all online sales. There was a great increase of 15.2 and 30 percents from 2014.
But not all apps intended for online shopping do succeed. A handful of them perform and rest does not even receive any attention from users. Is there any formula to create such app which will certainly perform and create engagement of customers with brand of a business? Yes, there is. As online shop owners, you can learn following from the most successful mobile apps and the ongoing trends.
Context is the new king
Businesses over the world have spotted it that users want customized mobile interactions. The only way provides such interaction is the integration of the context into the mobile experience. We have heard the phrase “content is the king but now the new king is context. Users expect quality content and, it should be served up to them at right time, in the proper way.
Creating natural interactions
The next frontier in mobile is now represented by cognitive computing. The two aspects of cognitive apps letting business-owner take the UX to completely new level are natural language processing and personality-insights. A cognitive app is one that has ability to process the way human speaks and in result higher response is experienced.
Securing the brand and corporate reputations
It’s visible that mobile security issues are getting heavy stress these days. It will continue all through the 2017 and so on. From enterprise mobile application development to business app development, all sorts of implementations are being expected to be fully secured.
Identifying the difference between good and great
You must know the difference among great, good and mediocre apps because of all the time users spending on their smartphones, 85 percent is spent within apps. They are not good apps or mediocre apps but they are the great apps. So you apps should also be a great app to become the part of that 85 percent of the all time.
According to a research from the IBM Center for Applied Insights, following traits are required to build great apps:
- Experience: At least one mobile app developer in the team should have experience of more than 5 years. Mobile application development for shopping stores is complex area and no one can master it overnight. People learn from their past, from their mistakes and then do them correct in present.
- Collaboration: There must be a better collaboration among all the responsible people or departments. There is no magic way to create an app in silo.
- Analytics: The developers responsible for creating the app should have sharp eye on changing fashions and trends. They should look at metrics like what screen should be used, what sentiments hit users, etc. Also they should follow what reviewers in the store are saying make changes in the app accordingly.