Designing an app is one thing, but making sure it reaches your target audience is another. With so many applications on the market, getting yours to stand out through audience interest and engagement can be hard. How can you make sure you employ the right techniques to bring visibility to your app, while increasing your distribution? Here are a few suggestions:
Make it something they need
In order to effectively market your application, it’s important to have an app that your audience needs. It should be something original that will capture their interest and keep it while branding your organization. Good apps aren’t just extensions of a website; they take on a shape of their own.
Offer an incentive
Getting your users to market your app for you is genius. Give them a reason to share the way your app works with others. This will increase the demand, and will provide a better user and product experience. When there’s something to gain, users will continue to use your app and tell others.
Create a unique presence
When distributing your app in different markets, you have to impress the audience on the first try. That means everything you display, from screenshots to the highlights must be compelling enough to make them want your app in their store. With so many apps on the market that may be similar to yours, this is your chance to shine and show the users why yours reigns supreme. Everything you distribute must be over the top to catch the attention of every type user in the store. Use creative graphics, witty words and sleek punch lines that will resonate even after they have downloaded the app for use. You want to make sure they can get the word out for you too, so be sure to include a share button.
Distribution can be tricky. It’s important to have a number of outlets where people are sharing the news. Make sure you can be found on all the major social media platforms, and any niche platforms to talk about the app and share information. Getting reviews about your app from reputable sites will also help build credibility, which helps different distribution markets want to carry your app in their store.
Consider mobile advertising or QR codes
These are two effective and easy ways to get the word out about your app. QR codes are useful in that they can be added to a number of communication methods, whether digital or print. When promoting a new app, mobile advertising is also a good way to get users interested. Giving away coupons or discounts, or a trial use, especially if it’s a paid app. Take the time to understand and know your target market to choose which avenue would be best.
Marketing and distribution tactics of products are continuously changing, based on customer needs. Staying true to the best methods, while integrating creativity and unique concepts to help you stand out always work well. Use these five techniques to get a buzz, while gaining users and new followers who will continue to pay attention long after your initial tactics havworked. The key is implementing techniques that will enhance your brand, each and every time, whether this is a new app or an update. Maintaining the right balance of both markets is key. Try these techniques and see how quick you get results!
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.