Thursday, 18 May 2017

The Rise of Messaging Apps

The internet has undoubtedly made communication much easier. From message boards to email, to video and audio conferencing – people from all over the globe can contact each other without paying anything on top of their internet bill.

Today one of the most popular ways to communicate over the internet is with messaging apps for mobile devices. These can be traced to the instant messaging computer programs popular in the 90s and through to the 2000s, such as ICQ, AIM and MSN Messenger.

Today’s apps however are used by far more people. In fact, according to the new ‘5 biggest mobile apps’ infographic from, by 2018 a whopping 80% of smartphone users will be active on messaging apps. This is roughly 2 billion people – a huge rise from the 1.4 billion app users at the start of 2016.

But with such a meteoric rise, where did the concept come from? It turns out instant messaging was a thing before the World Wide Web was even created.

The boffins at the computer division of MIT invented something called the Compatible Time-Sharing System (CTSS) in 1961, which allowed up to 30 users to login to one operating system and send text based messages to one another.

Then in the 80s MIT used the UNIX operating system and brought together several different programs under a platform called Zephyr, which allowed users with a unique IP to chat in chat rooms not too different than what we saw in the 90s.

Another popular platform of the time was Internet Relay Chat, a protocol that could be used by several different clients to connect to different chat servers over the internet or a local network. It is still popular today.

Yet, it wouldn’t be until Israeli company Mirabilis developed ICQ (or I Seek You) in 1996, that the average personal computer user became familiar with instant messaging. AOL took things to another level with their own instant messaging program in 1997, and the likes of MSN Messenger inspired the next generation into the 2000s.

The rise of mobile devices has forced developers to leave these platforms behind and focus on apps that do much the same thing but with even more cool features. The infographic reveals that the 5 most popular apps are WhatsApp, Facebook Messenger, WeChat, Viber, and Japan – none of which existed before 2011.

They’ve introduced such advancements as in-app payments, transport booking, and immersive gaming and photo editing. China’s WeChat even lets you manage and pay household bills like electricity and the internet!

So what’s next? According to Facebook we may soon message our friends in virtual reality, thanks to the rise of headsets like Oculus and related technology. Early examples have been cartoon avatars, but eventually we might not even be able to tell the difference between ourselves in the real world and the virtual world.

Check out the full infographic from to learn more about the current messaging app landscape.
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Friday, 12 May 2017

The Significance of Mobile App Testing and How it is Different from Web App Testing

More than just a purpose, smartphones have become an inseparable part of daily lives. Thus, having a mobile app is essential for any type of business. Some companies offer their products and services through a mobile app and for some others, the business itself is based on the mobile app. Apps like WhatsApp, Snapchat, etc. are some of the fine examples. So, to make sure the app works just fine on any given device (iOS or Android), mobile app testing is just as important as any other part of the development process.

Some of the companies think that the success of a mobile app is based on the type of program and its abilities and while some believe that the difference between an app that sells and the one thinks that it can. On the contrary, there are a lot of apps that proved to be a huge success besides being simple and having limited features and functionalities.

Mobile App Testing is the Answer to the Many App Issues
Mobile app testing provides many answers to the app concerns that developers often try to prevent it from app crashing or bugs. There are ‘n’ number of things to be tested and different features and functionalities to ensure the app is free from errors and bugs.

Mobile App Testing Types and Challenges
Mobile app testing strategies make sure that the app’s quality assurance align with company’s objectives, goals, and consumer expectations.

Unit Testing
Usually, in this situations, app developers run the automated tests and each of those tests actually target a small part of the overall mobile app behavior.

The quality analyst is accountable for this type of testing procedures or particular automated user interface testing frameworks also do some sort of magic.

Performance Testing
Normally, this kind of testing is done along with the profiling tools like CPU profiling tools. Other than this, various mobile application developers are choosing for mobile beta testing solutions in an aim to collect the information from the real usage of the same. It as well as helps them integrating application analytics for a better overall understanding of how actually and well the mobile applications works.

-- If you are developing native applications to target individual platforms, then code level testing may not be transportable.
-- For mobile beta testing, there are hybrid solutions available but won’t work great when compared to native tools for performance profiling.
Mobile application testing has become an important part of the mobile application development process. Most of the issues an app experiences could be addressed via a successful mobile application testing procedure. This also enhances the go-to-market time and makes sure of the success of the app.

How mobile app testing is different than a web app testing procedure
Mobile app testing and web app testing are two extreme ends. Testing a desktop application is entirely different from testing a mobile app which actually will be utilized by thousands or probably lakhs of smartphone users. So in the process of testing a mobile application, developers need to apply various testing procedures and methods and hence, QA teams frequently find themselves in high-level challenging situations. There are some basic differences between the two testing procedures that need a better review.

How are they both different?
Mobile app testing involves more complicated and challenging testing procedures because of the diverse range of smartphones, iOSs, etc. And also, mobiles are meant for a much greater number of users. In addition, a mobile app can also be run on various other devices like Phablets, Tablets, etc.

Now let’s take a look at various technical challenges that are involved in these two testing procedures.

Storage and RAM
There are a lot of smartphones with RAM of 1 or 2 GB that come with comparatively small 16GB SSDs. Because of such serious limitations of RAM and storage space, testing procedures become more difficult, especially in terms of the huge amount of memory and storage which virtually today’s web browser accesses. In addition, advertising platform services can actually highly make a mobile browser slow and hence turning your web app to your smartphone or even a tablet can be responsible for congestions.

Mobile and the Web Offer a Different Kind of Interactions
The desktop was built almost 3 decades ago. Right from a basic mouse to browsing Facebook, the web experience is pretty the same. Whereas mobile applications present even more challenging situations. In addition to the comprehensive range of touch actions like swipe, there are voice assistants like Siri. Also, creations that particular smartphones offer to add a bit more complexities to mobile operations.

Diverse Range of Application Types
The usual frameworks for a web application are JavaScript, HTML, and CSS. There are a couple of others depending on the type on what kind of framework a developer likes to pick. But the mobile applications are not as simple as web ones. They either can be developed as native applications that are designed for smartphone browsers or even developed as hybrid applications which would be needing special platforms to use them.

Connectivity Issues
Any kind of web app goes waste unless the PC is connected to the internet. But the case is not completely same with mobiles. A few mobile apps such as games work even when they are not connected to the internet. And for others, not a full app but at least some of the features and functionalities work offline.
As such complexities increase with the differences in the web and mobile applications, the QA testing procedures also vary and become challenging with the capabilities to shelter great innovation among smartphones.
Every mobile app supports some basic operations of devices that are configured and organized to perform particular outcomes. So before performing QA testing for a mobile application, you first need to understand the conceptual architecture of a smartphone.
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Saturday, 6 May 2017

8 Benefits of Choosing Android App Development Platform for Developing Apps

The revolution in digital computing has altogether changed the face of the entire economic system. Everyday new technologies are emerging in the market with promises to deliver multiple benefits to your business. The development of mobile application has become indispensable for every organization, in order to resist the ongoing fierce competition in the market. Apps are mainly responsible for altering the lifestyle of every individual around the globe. Mobilization has become the important constituent element of every application. Enterprises have started to consider android and iPhone app, as lucrative revenue generating tool and a medium to provide better and effective customer services. Corporates around the world aim to expand their target audience base, with highly engaging mobile app that is fully compatible with various mobile operating systems.

The market is puffed up with various mobile application development technologies that offer easy app development procedures for iOS, Android, Blackberry, Symbian and Windows mobile OS. Many organizations experience hardness in selecting an apt mobile platform for their business app to execute on.

“The rate at which the android platform is flourishing is boundless to other varied platforms in the market. Worldwide, android has occupied more than 60% of the current market share compared to iOS. Many organisations have regarded this platform, to build custom mobile apps, in order to give a boost to their financial system. “

Android established a special place in the market, with its power packed technical features that are purely business oriented. The level of simplicity involved in the Android Studio framework, helps developers to build apps with great ease. Let us have a look to some of the advantages to gain by choosing Android platform for your app development.

High ROI and low investment
Android is the easy channel to penetrate your business in the market. It is absolutely based on open source technology - meaning free availability, with its feature reached SDK (Software Development Kit). This two are the key factors highly responsible in declining the overall development and licensing cost.

The entire development cost can be classified into three main categories:

     Application development
     Deployment cost
Developers are supposed to pay a single time registration fee for the entire product distribution. There are various framework available in the market to develop android apps. You just need to install the framework into your computer, to start writing the logical lines of codes for your app. It is possible to debug and test the being developed app on your mobile devices.

Open Source
All the convenient and robust characteristics of an android platform are due to its open-source nature. Open source nature means the source code of the Software Development Kit (SDK) is fully available for amendments as per the requirement of the developer. Various type of support options are available with the open source nature. Speedy development also stands as one of the prominent feature of the open source technology.

Easy App Approval Process
Google Play Store the store house of all the android apps on the globe, proposes a list of uncomplicated policies, in order to host your app. The app hosting process is equal for both the start-ups and well-established organisations.

Easy Integration
Android apps provide high degree of customization as per the requirements of the organization. The domain of targeted customer base can be puffed up, through the development of dedicated apps that are meant to flourish your business to next level. You can easily integrate your app with the existing system, in order to cater the needs of your business. Android is recognised as the best mobile platform for inter-application and inter-process architecture.

Highly Customizable User Interface
The success or failure of any application is totally dependent on the UI/UX of it. Designers are offered high level of extensibility in terms of designing in order to showcase their creativity skills. As per the research, apps with dull UI are the one that are immediately uninstalled by the users. Complex data management and facility to incorporate extensive multimedia features is what distinguish android from others.

Solid security
Lot of security related issues like hacks and malfunctioning were use to flash up, during the times when android use to be in its primary stage of development. To counteract this issues, Google came up with a address space layout, a protection shield from viruses and trojans. This made android as one of the secure mobile platform in the market.

Support to multiple network distribution
The dependency to launch your application on a single marketplace is eliminated, with an android platform. Android provides the facility to create your own sales and distribution channel for the market. The developers of an application have multiple list of options to reach the targeted customers through attractive promotional strategies.

Fast and easy adaptability
Java is the base language in which all the android apps are coded. This enables java developers to develop apps with less technical complexities. Only the primary prerequisite, to develop an app is a thorough knowledge of core Java to seamlessly convert the script into an highly interactive app.

Author Bio
Rahim Makhani is the award winner CEO of Auxano Global Services - a web and mobile application development company. He is keenly interested in writing technical blogs pertaining to iphone and android apps development. During his spare time, he loves to dive in the pool and enjoy playing golf with his friends.
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Monday, 1 May 2017

Be The First One to Build a Driver Network with a Taxi Booking App

  Starting a business is a nice feeling; the intention is always to prosper in terms of benefits. The factor that is required to make your business successful is the workforce, in other words, the people who work for you and accomplish the task. We are also aware that finding them is not an easy task moreover; it is even difficult to retain them. The task can be made easy by using a taxi booking app.

Businesses like taxis survive on their workforce or drivers as they are called. They are the backbone of the business, and taxi firms are always struggling for good drivers. No matter how many facilities you provide, they will still not stick to you apart from some loyal ones. The major reason is the unscheduled way of working and the time of working which leads the drivers to be under pressure and unsatisfied with the job.

As a taxi business owner, your biggest worry of driver instability can be resolved by the use of taxi booking app. This script provides you with the record of all the drivers registered in your area. The drivers enrolled in the app are free to work at the timings they want. The app has a feature that facilitates the driver to switch on or off the app based on his/her, availability based on their personal circumstances.
If you have been in the taxi business for a long time than you would know that scarcity of drivers is always a problem on hand. The concept of taxi app brings a permanent solution to the problem. Let us see:
·        A self-building database of drivers, which keeps on increasing from time to time
·        The app provides any valid license holder with the opportunity to start working by just enrolling his/herself on the website.
·        The job of a driver in this concept is very independent; you can opt for any suitable time of working.
·        The app works on the concept that the more you work, the more you get paid
·        The app is capable of maintaining the history of all the drivers with their track records
·        The flexible time of working helps people become a part of the system.  Who doesn’t like to earn some extra money?
·        Based on the flexibility of work some drivers might get themselves enrolled in more than one system like this, which gives advantage to the app owner anyways
·        The regularity in payment also provokes more and more people to opt for this work
As a taxi owner just think, why anyone would not enroll for this kind on an opportunity. The app offers lot of other functionalities, which are not worth missing. This is a straightforward business that can be done without any bounding.
Be the first one to lead the taxi business in your area with the maximum number of drivers under your brand.
Author Bio:
LataMotvani, works as Digital influencer at She is used to write on various technology, mobile apps, clones and so on.

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Wednesday, 19 April 2017

Ways to make a great app for shopping stores

    Mobile has turned out to be shoppers’ first choice for browsing and buying. According to IBM Watson Trend 2015, mobile accounted for 57.2 percent of all online traffic and 36.2 of all online sales. There was a great increase of 15.2 and 30 percents from 2014.
But not all apps intended for online shopping do succeed. A handful of them perform and rest does not even receive any attention from users. Is there any formula to create such app which will certainly perform and create engagement of customers with brand of a business? Yes, there is. As online shop owners, you can learn following from the most successful mobile apps and the ongoing trends.

Context is the new king
Businesses over the world have spotted it that users want customized mobile interactions. The only way provides such interaction is the integration of the context into the mobile experience. We have heard the phrase “content is the king but now the new king is context. Users expect quality content and, it should be served up to them at right time, in the proper way.

Creating natural interactions
The next frontier in mobile is now represented by cognitive computing. The two aspects of cognitive apps letting business-owner take the UX to completely new level are natural language processing and personality-insights. A cognitive app is one that has ability to process the way human speaks and in result higher response is experienced.

Securing the brand and corporate reputations
It’s visible that mobile security issues are getting heavy stress these days. It will continue all through the 2017 and so on. From enterprise mobile application development to business app development, all sorts of implementations are being expected to be fully secured.

Identifying the difference between good and great
You must know the difference among great, good and mediocre apps because of all the time users spending on their smartphones, 85 percent is spent within apps. They are not good apps or mediocre apps but they are the great apps. So you apps should also be a great app to become the part of that 85 percent of the all time.

According to a research from the IBM Center for Applied Insights, following traits are required to build great apps:
- Experience: At least one mobile app developer in the team should have experience of more than 5 years. Mobile application development for shopping stores is complex area and no one can master it overnight. People learn from their past, from their mistakes and then do them correct in present.

- Collaboration: There must be a better collaboration among all the responsible people or departments. There is no magic way to create an app in silo.

- Analytics: The developers responsible for creating the app should have sharp eye on changing fashions and trends. They should look at metrics like what screen should be used, what sentiments hit users, etc. Also they should follow what reviewers in the store are saying make changes in the app accordingly.
Author Bio:
"James Stewart is a digital marketing expert in Mobilmindz, a prominent mobile app development company which provides iOS and android appdevelopment services across the global. He loves to write on latest mobile trends, mobile technologies, startups and enterprises."
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Friday, 14 April 2017

Practical Apps All Marketers Should Give a Try this 2017!

     With digital marketing becoming a major thing in the corporate arena, more professionals are now encouraged to learn the ropes of the practice and boost their competencies in communicating through the online medium. Unlike traditional media and modes of communication, digital marketing requires timeliness and relevance at all times.

Trends don’t wait, and marketers need to understand that for their market to hear what they want to say, being relevant is a requirement.
But staying up-to-date at all times is difficult especially if you are juggling various social media platforms along with the regular content maintenance of a corporate website. It is easy to break into your work process and end up not finishing tasks due at a specified deadline. This is where apps come in.
Mobile apps are ideally meant to automate. They make work easier. But just like any other human inventions, apps are not created equal. There are those who perform better than the rest and offer more comprehensive features that fit your work needs.
Let’s have a look at the best ones that top today’s list!

We all have websites and blogs that we favor above the rest. But visiting every site on a daily basis just to check what is new can be a daunting task. Feedly helps digital marketers get the best content from their chosen sites straight to their app. It does the screening on your behalf and shows you the articles that are guaranteed to pique your interest whether for personal or professional use. By using the app, marketers can keep track of the information that matters to them while saving time.

It’s natural for digital marketers to have their LinkedIn accounts. But if you’ve been using the platform through desktop, then now might be the right time to consider going mobile too. With LinkedI app, you get to access the same features as when you’re using the desktop version but with the added convenience of doing it anywhere.
Digital marketers need to continually beef up their professional network. And how else can they best achieve this than by staying connected? If one is maintaining a corporate LinkedIn account, then having the app is convenient especially when you’re blogging about an ongoing event.

If you are a fan of inspirational and educational talks, then you must have heard already how amazing TED Talks are! They’re brief speeches or talks by the world’s best academics, medical professionals, engineers, and anyone who has some quality, inspiring and practical information to share.
The TED official app brings you closer to the collection of thousands of videos that the program has published.
As marketers, continued education is highly valuable to keep your knowledge about the industry sharp and relevant. How else can you do this than by listening to experts? Whether you’re looking for in-depth information about something or just want to get motivated, indulging yourself to a TED lesson or two can make a difference.

It’s safe to assume that most, if not all, digital marketers have one way or another encountered and learned from Mashable. It’s a haven for tech-savvy individuals with a knack for social media, and apps. It is a treasure trove for anyone who wishes to know what is trendy in the mobile world. For marketers who focus on online messaging, there is no substitute for knowing what most people are talking about online. It’s even more important if the topics are directly relevant to your work.

This app is based on the book by Annmarie Hanlon and Joanna Atkins and contains helpful answers to the top 100 digital marketing questions. There are five sections present in the app, which you can randomly browse depending on what topic you wish to review. Topics like marketing tools and techniques, instruments in promoting one’s business and money making online are only a few things you can check while going over the app.
In case you need a refresher or quick review on something, you can always count this app to give you helpful data.

This tool is centralized on helping digital marketers manage the social media activity for the company or people they work for.  It’s a social media dashboard that allows users to monitor post performance and receive details on the optimal time when a particular post received more engagement. With the app, one gets to follow each post performance across different social media platforms without having to open each one in separate tabs.
Digital marketers work in a fast-paced environment, and the practice is never static. Now and then, changes are implemented to respond to the change in innovation. Automating one’s task to save time is an efficient method to provide more moments to learn and beef up one’s knowledge of the industry. Evaluate your current performance in online marketing and see how the apps on the list can benefit your work process!

About the Author
Janice is a twenty something who loves to write. She is currently employed with one of the best digitalmarketing agency as a copywriter. She likes to travel around the world to meet new people and gain new experiences.
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